Daily Chinese is a learning mobile app that helps Chinese learners develop their speaking and listening skills.
Project Type
Mobile Application
My Role
Product Management | UX Design | UI Design | Brand Strategy
To design an uncomplicated and sleek method for learning Chinese speaking and listening, we strived to take ease of use into consideration.
Design Sprint Period
4 months
Background
As a part-time Chinese teacher, I was often asked how to improve students' speaking and listening skills. In real life, they had a hard time finding an effective method for improving their listening and speaking skills.
Therefore, I wonder if it is possible to develop an easy-to-use way that can help them improve their Chinese proficiency.
User Survey
(Online survey @ Reddit)
Users Needs
I interviewed Takuya and Kanako, two of my students and I also set out an online survey on social media. I realized that my student's needs were not alone after collecting over 30 survey feedback.
" Chinese people's tones are hard for me to hear, so I often get into embarrassing situations."
" When I'm at work, I'm afraid I won't understand or speak clearly if I answer calls from Chinese people."
Understand their needs:
1. Incapable of assessing the accuracy of the pronunciation.
2. Not sure how to use vocabulary in real-life conversations.
3. Communication with Chinese people is a challenge.
Design task
The design task centers around addressing user needs, with a primary focus on enhancing pronunciation accuracy, improving Chinese listening skills, and facilitating better communication with Chinese individuals through the implementation of in-app features.
Product Scope
As a result of extensive research into voice output software and listening and speaking functions on the market, I have identified a suitable solution for it.
Wireframes
With the daily Chinese self-test function, users can cultivate listening and speaking habits and establish good learning habits.
A user's learning purpose is used to determine the content of each daily challenge.
Custom labels cannot be longer than 15 characters.
Test & Errors
After designing this function, I was eager to test it with students, but the results weren't ideal.
" This daily challenge is too difficult for me to practice because I have zero level of Chinese learning."
"I still can not figure out what's wrong with my pronunciation."
By combining all the user test data, I have summarized my mistakes.
1. This function cannot be applied to users who have not learned Chinese
2. Oral practice is not targeted, the user does not know if his/her pronunciation is accurate
Iteration
1.
🙋Problem: Users with zero experience learning Chinese gave up on the Daily Challenge at the first stage.
✍️Solving Plan: A better approach than setting challenges based on users' needs is to allow them to learn before participating.
📒Test Result: 38% more people participated in using Daily Challenge.
2.
🙋Problem:
Users get frustrated because the information about pagination is inaccurate, and they end up giving up the challenge.
✍️Solving plan:
Three steps are all that is needed to simplify pagination information.
⭐️ Bonus
Enhance user engagement by offering additional practice options.
3.
🙋Problem: Oral practice is not targeted, the user does not know if his/her pronunciation is accurate.
✍️Solving Plan:
📒 Test Result: User engagement has risen by 55%.
Visual Design
Fonts & Colors
To clearly distinguish each section, use contrasting colors such as black and white, yellow and purple.
The font I chose is Inter, which can improve readability.
This is language learning software, which is designed to give users a clear understanding of the content they are learning.
Lesson Learned
Having designed the lean product, I tested its functionality and adjusted the home page content. As a result of testing, students with and without a foundation have demonstrated an increased interest in learning Chinese.
This design project also taught me a lot:
Learn in Real Life, Use Daily Chinese.
Selected Works
TrustLinkHackathon Project
Design with U